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What is a Serum and how can it look after your skin

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WHAT IS A SERUM
Serums are intensive, lightweight formulas designed to penetrate deep into the skins epidermis to deliver a powerful, potent dose of antioxidants, vitamins and nutrients to the skin. The high concentration of active ingredients in serums work to repair the structure of the skin at a cellular level, combating skin concerns like free radical damage, ageing, scarring and pigmentation from deep within. They also work to improve the skin's smoothness, firmness and reducing fine lines and wrinkles on the skin.
 
WHAT A SERUM DOES FOR YOUR SKIN
The true beauty of a serum is that it provides a high concentration of active ingredients, and penetrates further into the skins tissue than a moisturiser. This makes serums an excellent choice for your skin in helping to keep it looking youthful and radiant.
 
AVOID SILICONE BASED SERUMS AND CHOOSE NATURAL
To ensure your skin receives the most benefit when adding a face serum to your skincare routine is to avoid silicone based serums. This is an ingredient used in a lot of skincare that gives products that silky, spreadable and luxurious feel. They have however no nutritional benefit to the skin at all. Silicone is disguised by lots of different names on labels however you can recognise some of them as Cyclopentasiloxane, Dimethicone, Phenyl, Trimethicone, Methicone, ​Cyclomethicone, Dimethiconol, Dimethicone, and Copolyol.
 
WHEN TO APPLY A FACIAL SERUM
Serums should be applied to the skin immediately after cleansing but before moisturising. Once the skin is thoroughly cleansed by removing the build up of impurities, the skin is then prepped for absorbing the serum more effectively. As serums are super concentrated, only a small amount is needed.
 
OUR REJUVENATING FACIAL SERUM AND THE ACTIVE INGREDIENTS
Our facial serum is a non-greasy formula designed to melt into the skin instantly. It delivers intensive treatment to the skin when used daily as part of any skincare routine. The base of our serum is made with pure Organic Aloe Vera which provides hydration to the skin due to its 96% water content. We have carefully chosen active botanicals known for their skin rejuvenating properties to add to our facial serum. These active botanicals include the fabulous Rose Damascena which balances and restores skin whilst retaining moisture. The second Rose flower used is Rose Centifolia which contains gentianin and tannin compounds which have a toning effect on the skin helping to delay the signs of ageing. The addition of the wonderful Jasmine oil helps to increase elasticity and protect the skin from environmental stresses due to it being rich in antioxidants. Blended with other active botanicals which penetrate deeply into the skins layers, this serum delivers a powerful dose of antioxidants, nutrients and vitamins, helping to reduce the signs of ageing, protecting and replenishing the skin for a visibly more healthy looking complexion.
Serum

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